Analytics in college football
College football has been slower to become immersed in the type of statistical analysis and data-based decision-making that has revolutionized sports such as baseball and basketball. But it is happening: An increasing number of college football programs are using analytics to decide everything from when to go on fourth down to what prospect to offer a scholarship.
“We want to make the subjective objective,” Fritz said.
When it comes to in-game strategy, a six-year-old company named Championship Analytics, Inc., is quickly making a mark. CAI has gone from three schools subscribing to its service in 2014 to 53 this year, including 38 FBS teams.
Using a patented system of statistical analysis, CAI provides its clients each week with a game book, a three-ring binder stuffed with pages of color-coded charts and a by-the-numbers breakdown of the matchup. Taking strengths and weaknesses of each team into account, the game book lays out possible scenarios and gives strategic recommendations based on which option provides the best odds of winning.